The history of "Excelsior" is inextricably linked to the story of Lowestoft and the East Coast fishing industry.
Descendants of an old family of Lowestoft fishmongers, father and son Donny and Sam Cole, talk how much things have changed since Donny's grandfather (J.T. Cole) started in 1935. The Cole family business has had to adapt to survive in the modern world; and in a way that parallels the story of "Excelsior" herself.